Blog focused on audio marketing trends, podcast creation and distribution tips and general points of interest in the world of audio marketing.
Text to speech originally began as a great way to enable people with either sight or reading difficulties to consume content orally. This is still a key role for these applications, however, there are now quite a number of new ways that TTS is now being applied. For example, education services use these applications as a great way to consume their educational content and courses. Businesses, are now using these applications as a way to communicate their services and product both online via bots or podcasts but, also in real-world spaces. Within the travel and tourism industry, many businesses
The sheer number of people listening to audio. And the range of topics that audio platforms cover has meant that many brands are now prioritising the development of a voice marketing strategy so that their brand is represented in an appropriate way in this medium. But just what is voice marketing and how does a brand best go about developing an appropriate voice marketing strategy? What is voice marketing Essentially it is the aural identity for your brand. The tone, accent and intonation that you create for people to identify your brand and what it stands for at its core.
Podcasting is a great way for businesses to reach and engage new audiences.
The total podcast audience is significant with over 1 billion people globally. And the long-form audio format means that businesses can really engage their customers wherever and whenever they want to consume the content. When starting a business podcast you essentially have two options. A business can either create and record an in-house podcast. Or a business can use existing content from their website that they then create a podcast out of. Your choice will depend on what your objectives are for the podcast. Who your target audience is? And the amount of time and resource you have available to create the podcast?
Introduction Finding the best podcast hosting service depends on your individual needs. The core differentiators are how experienced you are and the level of sophistication you require from the service. Linked to this are key factors such as price, scalability, and the ability to distribute the podcasts. We have looked to review the major podcast providers in market and to assess providers that suit the needs of different of types of users in market. We hope that you find at least one service that suits your specific needs. Soundcloud Soundclouds free plan gives a good starting point for beginners who
Introduction Podcasting is now a mature market place. Both in terms of the size and sophistication of the audience, and the range of different types of providers. This ensures a great user experience and a commercially viable marketplace. A key theme of the 2021 trends is that the podcast medium is now being treated and behaving like a mature market place. Whilst also continuing its rapid and significant growth both in terms of listenership and monetisation. Significant audience volumes globally The total audience is projected to be at the 1 billion mark. With over 885 million people already listening to
The podcast industry has some quite technical jargon, but the essence of hosting and distributing podcasts is relatively straight forward in terms of the process. In addition there are a large number of providers who will manage this process for you at a relatively low cost. The key is not to be afraid of the jargon and simply follow the steps to enable distribution. Role of RSS Your RSS Feed, or Rich Site Summary, is essentially a URL that automatically updates podcasting channels and subscribers with new information from your podcast. To distribute your podcast, you need an RSS feed.