Client Case Study

Girls Into Coding

So simple to setup as the technology does all the work; both creating and distributing the audio experience out of content we have already produced! This is a great way to reach new audiences and sponsors. In a highly cost effective way that creates loyal subscribers.

Helene Virolan – GIC Managing Director

Objective

Inspire as many girls as possible to start coding.

Promote Girls Into Coding one day events and training sessions.

Approach

Select content that interests a wider audience.

Helps girls get into coding by providing the right advice and insights to a wider audience.

Output

We automatically created the GIC events and insights podcast in order to reach a wider audience.

Distributed the GIC podcast to major platforms; iTunes, Spotify…

Return

GIC podcast delivered significant numbers of subscribers and subsequent interest in their events.

Podcast distribution has increased GIC core audience & created a new group of loyal followers of the latest podcast episodes.

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