Client Case Study

HR Training Classes

The branded podcast is great for educating our core customer base and promoting our HR Training Classes

Mike Penn – Business Partner

Objective

Raise awareness of HR Training and position HR Training Classes as a market leader in the HR training sector

Educate the market and our customers on HR issues in general and the value of our service specifically.

Drive customer take-up of our services

Approach

The Harvester Platform selected client content that is informative and of value to a wider audience.

The platform presented this content as an interesting & relevant podcast to business professionals

The platform targeted relevant audiences of professionals on major audio platforms such as iTunes, Spotify, Amazon..

Output

The Harvester platform automatically created the HR Training Classes Podcast

The platform automatically creates new podcast episodes to ensure HR Training Classes engages their customers on an ongoing basis

Return

The podcast reached a high volume of key business professionals.

Podcast distribution has increased the customer reach and established a loyal audience of subscribers to the HR Training Classes podcast.

Podcast has driven an increase in HR Training Classes take-up of their training services

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