Client Case Study
Livingstone Group
The AudioHarvest platform raises awareness of our service and positions the Livingston Group as a market leader. Since the platform has been deployed, we have been impressed with the results produced & the level of service from the AudioHarvest team.
Kate Hawgood – Global Head of Marketing
Click to here to read the detailed use case
Objective
Raise awareness of our service and position Livingston Group as a market leader in the technology and cloud services market place.
Educate our customers on the value and range of the services we deliver to them
Drive customer take-up of our services
Approach
The Harvester Platform selected client content that is informative and of a value to a wider audience.
The platform presented this content as an interesting & relevant podcast to business decision makers.
Output
Our platform automatically created the Livingstone Group Podcast and distributed it to major platforms; iTunes, Spotify.
Provided an onsite audio player so that visitors can listen to the Livingstone Group's onsite content. This enriched the user experience and improved accessibility.
Return
The podcast delivered 36,000 views at a cost per podcast view of $0.01!
Podcast distribution has increased the customer reach and established a loyal audience of subscribers to the Livingstone Group podcast.
Podcast has driven an increase in Livingston's sales revenues for key services
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