Text to Speech – Use Cases
Text to speech is a highly effective way for a business to create an online audio marketing presence. Businesses typically have lots of content that they would like their customers to consumers whether that be insights, product, thought leadership or education content, the list is endless.
Text to speech technology can in real-time transform all of this content into audio. AudioHarvest’s end to end platform can then both transform the text and distribute this audio content across in podcasts, social and the web in real-time.
Thereby enabling brands to reach and engage their customers wherever and whenever they consume audio. AudioHarvest can effectively be a brand’s always-on audio marketing channel.
How TTS it works
Text-to-speech is a technology that converts words (typically digital content) into audio. This is also referred to us as “read aloud” technology, the voice that text to speech uses is AI-generated using the latest neural technology to natural sounding human-like speech. One of the many advantages of TTS is that the voice can be sped up or slowed down. TTS is compatible with almost all digital devices, such as computers, smart speakers, smartphones, iPads, etc.
.At its most basic, text to speech technology takes text input and converts it into synthesized speech output. This can be done using a text-to-speech engine, which is a program that is designed specifically for this purpose. In the past, text-to-speech engines were limited in their ability to produce natural-sounding speech, but the latest generation of text-to-speech engines is much more accurate. In addition, text-to-speech technology can now be used to generate different voices for different purposes. For example, text to speech can be used to create an audio book, or to provide navigation directions. The possibilities are endless!
Text-to-speech takes words, are digitally written on a laptop, smart speaker, smartphone, or another similar device, and transforms them into an audio for site visitors to listen to. With the click of a button, all kinds of content and documents, including Word and online web pages, can become audio files. This smart ai driven voices technology uses a range of different voices and languages across the world, and it’s up to the user to select the one voice that best suits their requirements.
AI voice technology can provide a more natural and realistic voice, as well as the ability to understand and respond to different commands. This technology is being used in a variety of settings, from homes to businesses. And it’s only going to become more prevalent in the years to come. Voice technology can help you be more productive, efficient, and even save money. With so many benefits, it’s no wonder that this technology is becoming more and more popular.
Value it delivers
The unique value text to speech technology can deliver to a business brand are as follows:
• Enables a business brand to create an audio identity and online presence
• Enables a business brand to make all of its written content discoverable as audio content across the web, social and podcast
• Establish a highly cost-efficient and scalable way to create and distribute audio content to their customers
• Enables brands to reach and engage new and existing customers across iTunes, Spotify, LinkedIn, Facebook, Amazon, Google, etc.
• Grows a brand SEO presence as all the podcast episodes create via text to speech technology will be listed in Google search results
AudioHarvest’s end-to-end platform makes text to speech easy and effective for clients as our platform not only converts a client’s text to speech we also brand and distribute the audio content for clients. AudioHarvest is a unique real-time end to end solution for brands as we provide:
• A unique content search engine to find client content that would work as an audio experience
• Provide a content recommendation engine so clients can quickly and easily select the content they would like to transform into audio
• Provide an edit suite so the client can edit the content to suit their brand’s audience-specific needs
• Provide a great range of voices and languages through which to select the optimal AI Voice for a client’s brand
• Provide the tools to quickly and easily brand the audio content as a podcast, an online audio player or for social platforms
• Distribute in real-time across all the major audio platforms such as iTunes, Google, Spotify, Amazon, LinkedIn, Facebook, etc.
Put simply our UI enables clients to within minutes to convert text to speech and distribute this to wherever their customers are consuming this type of content.
AI Voice Technology
AI voice technology uses deep learning to create higher-quality synthetic speech that more accurately mimics the pitch, tone, and pace of a real human voice.
Voice technology has come a long way in recent years, thanks in part to advances in artificial intelligence. AI voice technology can provide a more natural and realistic voice, as well as the ability to understand and respond to different commands. This technology is being used in a variety of settings, from homes to businesses. And it’s only going to become more prevalent in the years to come. voice technology can help you be more productive, efficient, and even save money. With so many benefits, it’s no wonder that this technology is becoming more and more popular.
Voice technology has revolutionized the way we interact with our devices, making them more efficient and user-friendly. However, voice technology is not just limited to smart speakers and voice assistants. It also has a wide range of applications in other fields, such as healthcare, education, and business. For example, voice-enabled devices can be used to help patients with dementia or Alzheimer’s disease to communicate with their caregivers. Voice-activated learning systems can also be used to help students to revise for exams or learn new material. And in the business world, voice technology is being used to streamline customer service call centres and help employees to stay connected while they are on the move. With so many different uses for voice technology, it is clear that it is here to stay.
The two major providers of this technology are:
Amazon – Polly
Polly’s TTS service uses advanced learning technologies to create natural-sounding human speech. With numerous lifelike voices across a broad set of languages, you can build speech-enabled applications, services and audio content platforms that work in many different languages.
In addition to Standard Text to Speech voices, Amazon Polly offers Neural TTS voices that deliver advanced improvements in speech quality through a new machine learning approach. Polly’s Neural TTS technology supports two speaking styles that allow you to better match the delivery style of the speaker to the application. For example, a Newscaster reading style that is tailored to news narration use cases. And a Conversational speaking style that is ideal for two-way communication like telephony applications. To find out more go to Amazon’s Polly introduction here
Google Cloud’s TTS enables developers to create natural-sounding speech with 200+ voices and is available in numerous languages. It applies DeepMind’s groundbreaking research in WaveNet and Google’s powerful neural networks to deliver the highest fidelity possible. As an easy-to-use API, a user can create lifelike interactions with their users, across many applications and devices
The Google platform provides over 90+ WaveNet voices based on DeepMind’s research to generate AI voices that significantly close the gap with human performance. It can also personalise the pitch of a selected voice, up to 20 semitones more or less from the default. Ability to customise speech with speech synthesis mark-up language tags that allow a customer to add pauses, numbers, date and time formatting, and other pronunciation instructions. To find out more go to Google’s TTS overview here
To find out more about AI voice technology you can read our deep dive here: Best Text to Speech Services
Brand use cases for text to speech use technology:
Enables start-ups to establish a highly cost-efficient audio marketing channel that reaches their audio across platform their audience actively consume such as Spotify, Facebook, iTunes, LinkedIn, Instagram etc.
Enables enterprise companies to convert all of their thought leadership and insights content into audio formats such as a branded podcast so that they can educate and influence senior business decision-makers and ultimately lead them on the path to purchase
Enables E-Learning companies to convert all their learning content into audio in real-time and then distribute this to their customers in order to create a new revenue and marketing channel
Enables non-profit to convert all of their human-interest stories to audio content in order to educate people on the services they provide. Our unique platform also enables pre and post-roll messaging in order to drive donations to the non-profit through the key channel of mobile
Enable law companies to educate audiences on legal services and provide a solution for both public and private matters ranging from corporate all the way through to family law. By converting this content into audio and then distributing it across podcasts and the web they educate and influence a much wider customer base.
Text-to-speech for publishers
Audio Marketing – Start Ups